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Investment advisers and their firms are preparing for the changes and impacts from the new SEC Investment Adviser Marketing Rule. With a compliance date of November 4, 2022, the new rule drastically alters the way advisers can market online, use testimonials and endorsements, and disclose promoter arrangements.

While under the new rule advisers and firms are empowered to leverage today’s technology and digital media landscape, there are additional considerations that impact firms operationally.

Considerations from the New Marketing Rule

A revised definition of “Advertisement”

The new use of testimonials and endorsements

The evolution of the Solicitor's Rule to the new Promoter's Rule

New guidance for performance advertising, third-party rankings, portability of performance and hypothetical performance

Marketing activity disclosures added to Form ADV

Start Making the Necessary Changes for Promoters’ Agreements Today

Although the new SEC Marketing Rule has a deadline of November 4, 2022, preparation and changes for the new rule need to start today. The team at Jacko Law Group, PC (“JLG”) can assist you with navigating the timeline of impact both for advertising changes and for Promoters’ Agreements. From drafting new disclosures to revising your solicitor agreements to conform to new promoter/agreement language, we are here to help.

Marketing Confidently with JLG Regulatory Compliance Counsel

Now is an exciting time full of opportunity, as you and your firm can promote your services by share glowing reviews and endorsements, which will create new avenues of marketing, lead generation, and firm exposure. However, to do so, you must apply the Marketing Rule in its entirety. That's where we come in.

"This is an absolute game-changer in how you can market your firm, leverage the work you do, and promote your clients' glowing feedback."

Michelle Jacko
Managing Partner & CEO of JLG

The Clock Is Ticking…

In a few short months, the November 4th compliance deadline will take effect; get your firm ahead today.

Book a consultation with us to start making the most of your new marketing abilities while staying compliant with the Marketing Rule.

(619) 298-2880